“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission”.
Anne M. Mulcahy
Keeping your employees happy will help you in retaining them successfully and will take their productivity high. Your efforts to making your company a perfect place for your employee will result in strengthening your employer brand.
Companies make special efforts in the HR marketing for employer attractiveness. They try to make the workplace ideal for the employees. If you wish to convert your company into something which the employees seek, here are some tips for you. These are the traits that employees look for in their employers.
- Reliability: A person’s job is a very important part of his or her life and so it goes without saying that when a person joins a new company, they want it to be reliable. Nobody is at her job just to kill time, this is the reason why they want their employer to be reliable. Your company should show it to them that you can set realistic goals and achieve them successfully at the targeted time.
- Stability: Employees wants to join a company which can give them stability and that is what they look for in the company. Candidate especially the best out of the Lot, want to join a company where they can picture themselves working for a long time. So, in order to ensure the joining of the best employees in your company, you have to concentrate on your own company is stability. When the employees see that your company has been stable in all aspects for a long time they will wish to join you and stay there for a long time.
- Job security: When anybody join a company that join in the hope that they will get complete job security; nobody wants to be fired. So if your company has a history for hiring and firing employees at a very fast pace it is not a good sign for you. Try to give your employees a sense of security; for example, if they are making mistakes at work try to train them in a better way rather than firing them directly.
These three are the most important things that an employee wants in his or her company.